Managing risk in mobile commerce

Mobile commerce (m-commerce) is an increasingly important component of the consumer and business marketplace which, according to ABI Research, is expected to grow to $119 billion in 2015. With the large number of users and the prevalence of smart phones, m-commerce presents an opportunity for businesses to expand their market (and the potential threat to lose market share if they do not participate). Along with m-commerce opportunities, however, comes risk. In the rush to present an m-commerce face to the mobile consumer, risks are engendered and vulnerabilities uncovered that could threaten the enterprise and peril the consumer. Here, we discuss the growth of m-commerce as it affects the risk of the corporation and consumer. We also discuss steps that can be taken to mitigate and finance m-commerce risks for firms and individuals. 168 P.L. Brockett et al.